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Success with social media | Training | DW | 04.02.2022
Whether it's Twitter, Facebook, Instagram, Flickr or other social media networks, if you want to stand out among the flood of information, you need to have the right approach
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Inhalt Navigation Weitere Inhalte Metanavigation Suche Choose from 30 Languages Albanian Shqip Amharic አማርኛ Arabic العربية Bengali বাংলা Bosnian B/H/S Bulgarian Български Chinese (Simplified) 简 Chinese (Traditional) 繁 Croatian Hrvatski Dari دری English French Français German Deutsch Greek Ελληνικά Hausa Hindi हिन्दी Indonesian Indonesia Kiswahili Macedonian Македонски Pashto پښتو Persian فارسی Polish Polski Portuguese Português para África Portuguese Português do Brasil Romanian Română Russian Русский Serbian Српски/Srpski Spanish Español Turkish Türkçe Ukrainian Українська Urdu اردو Wrong language? Change it here DW.COM has chosen English as your language setting. DW.COM in 30 languages ABOUT DW.COM Akademie Home Who we are Publications Contact Opportunities and Tenders Regions Africa Asia Europe/Central Asia Latin America Middle East/North Africa Key topics Innovation for Dialogue MIL Media Safety Media and Journalism Education Media viability Insights In focus Tools Library Impact Education International Media Studies Traineeship Training Workshops and Coaching Communications consulting Journalism Training Get in touch FAQ Training Success with social media Whether it's Twitter, Facebook, Instagram, Flickr or other social media networks, if you want to stand out among the flood of information, you need to have the right approach. Information spreads like wildfire on social media, often faster than it does through traditional channels like news agencies, radio and television. Nowadays, it's essential that companies, aid organizations, administration offices and associations have a social media presence if they want to survive and prosper. The days of the old transmitter-receiver relationship are over. It's been replaced by a multimedia dialogue on a much more level playing field. Social media is not just changing the way news is spread but is fundamentally changing the media world as a whole. Companies and organizations can now address target groups directly. That means advertising and marketing targeted at communities which share common values and interests can have a greater impact than ever before. But can you be an active participant in this digital world and at the same time remain credible - or even build your trustworthiness among the people you want to reach? How do you handle negative comments? How much effort does it take to create a social media presence and make sure that it comes across as authentic? DW Akademie gives you the know-how and skills to develop a long-term social media strategy. We also show you social media tools and approaches that can help you reach your goals as well as discuss when it's better to keep a low profile and the tools to avoid. Please bear in mind that this workshop is conducted in German. For workshops in English or other languages please contact us directly for a customized offer. Workshop contents • The world of social networks • Becoming part of the community dialogue • Best-practice examples • Your social media presence - how much time should you spend maintaining it? • Social networks and PR • Which (software) tools are out there? Target group Journalists, staff of communications departments within companies, aid organizations, administration offices and associations Location DW Akademie, Bonn Date new dates will be published soon Number of participants 6 - 8 Price 590 euros Please ask us about special rates for members of the German Federation of Journalists (DJV), the Verdi trade union, and the Federal Association of German Press Officers (Bundesverbands deutscher Pressesprecher e.V. or BdP). We accept education vouchers (Bildungschecks). Registration dw-akademie.medientraining@dw.com Date 04.02.2022 Author Feedback : Send us an e-mail. Please include your name and country in your reply. Print this page Permalink https://p.dw.com/p/1GXFW Date 04.02.2022 Author Send us your feedback. Print this page Permalink https://p.dw.com/p/1GXFW Daniela Wiesler Head of Communication Consultancy and Training T: +49.228.429-3505 E: dw-akademie.medientraining@dw.com References Our clients DW Akademie is Germany's leading provider of international media training. Our clients include UN organizations, foundations, universities, government ministries, institutes and companies here in Germany and abroad. TOP STORIES Germany Business Science Environment Culture Sports A - Z Index LEARN GERMAN German XXL Community D Teaching German SERVICE Newsletters & Co. ABOUT DW Who We Are Organization Press Business & Sales DW Transtel Advertising GMF Digital Offers Regional Reception Contact FAQs about DW © 2024 Deutsche Welle | Privacy Policy | Privacy Settings | Accessibility Statement | Legal notice | Contact | Mobile version