DW Akademie in the Western Balkans | Europe/Central Asia | DW | 11.07.2024


DW Akademie is supporting media professionals from public broadcasters, local and niche media and start-ups to reach more young people with innovative quality journalism



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Inhalt Navigation Weitere Inhalte Metanavigation Suche Choose from 30 Languages Albanian Shqip Amharic አማርኛ Arabic العربية Bengali বাংলা Bosnian B/H/S Bulgarian Български Chinese (Simplified) 简 Chinese (Traditional) 繁 Croatian Hrvatski Dari دری English French Français German Deutsch Greek Ελληνικά Hausa Hindi हिन्दी Indonesian Indonesia Kiswahili Macedonian Македонски Pashto پښتو Persian فارسی Polish Polski Portuguese Português para África Portuguese Português do Brasil Romanian Română Russian Русский Serbian Српски/Srpski Spanish Español Turkish Türkçe Ukrainian Українська Urdu اردو Wrong language? Change it here DW.COM has chosen English as your language setting. DW.COM in 30 languages ABOUT DW.COM Akademie Home Who we are Publications Contact Opportunities and Tenders Regions Africa Asia Europe/Central Asia Latin America Middle East/North Africa Key topics Innovation for Dialogue MIL Media Safety Media and Journalism Education Media viability Insights In focus Tools Library Impact Education International Media Studies Traineeship Training Workshops and Coaching Communications consulting Journalism Training Get in touch FAQ Africa Asia Europe/Central Asia Latin America Middle East/North Africa Regions / Europe/Central Asia DW Akademie in the Western Balkans DW Akademie is supporting media professionals from public broadcasters, local and niche media and start-ups to reach more young people with innovative quality journalism. In the Western Balkans, freedom of the press and freedom of expression remain fragile, and in some countries have become even weaker. Many media organizations and companies are under political pressure and struggle to survive financially , and often cannot keep up with technology or tackle disinformation . As a result, many traditional media have trouble keeping their audience or attracting younger media users who mainly get information from social media - even if sources there aren’t verified or are susceptible to disinformation. Our activities: Focus on youth media DW Akademie supports media outlets in developing innovative content aimed at a young audience. Children and youth take part in developing and producing material so that society can hear their interests and concerns. Since 2017, DW Akademie together with partner organizations has advised more than 20 media houses and trained hundreds of media professionals Download the latest evaluation report for the region here. The regional Young Media Network was established in 2022 for youth media and young media professionals in the Western Balkans. The focus is on formulating quality standards for media content targeted at children and youth, and on offering consulting to media outlets and training for journalists. This network also aims to help make young people more resilient to hate speech and disinformation on the Internet. Mediamocracy Summer Camp 2019 DW Akademie is also involved in several other programs and organizes a three-year advanced training program for young media experts. Nominated by partner organizations, they take part in ongoing projects, and a third round of experts is now getting underway. Every year, the Serbian umbrella youth organization KOM publishes an analysis of how young people are portrayed in the media . Every summer it also organizes a Mediamocracy Camp together with other partner organizations for youth interested in the media. Support for private media and public broadcasters DW Akademie is also involved in two longer-term projects: #SustainMedia (2022-2024) which together with GIZ and Internews supports private media, particularly local and niche media Innovation. Media. Minds (2023-2026) which together with the Goethe-Institute promotes public service journalism In both projects, DW Akademie advises media managers on topics such as artificial intelligence, user retention and format development. We also train media workers in the core areas of quality journalism, multimedia techniques and social media formats, focusing on coherent sustainable improvement processes which receive longer-term support from DW Akademie experts. Panel discussion at the Brave New Media Forum 2023 Our events Since 2017, DW Akademie together with the OSCE Mission in Serbia has organized the Brave New Media Forum in Belgrade which attracts over 300 participants from more than 20 countries. Now the only annual regional media forum on the Western Balkans, it brings together young people interested in the media, experienced media professionals and influencers to discuss freedom of the press, freedom of expression, disinformation and new media trends. The Brave New Media Forum also includes two side events: Innovation Days that focus on the benefits and dangers of artificial intelligence as well as innovative models in media outlets and the Next-Gen Media Expo that highlights best practices for modern, constructive and innovative journalism. Funding: German Federal Ministry for Economic Cooperation and Development (BMZ), European Union Program Director: Klaus Dahmann Locations: Serbia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo, North Macedonia Local partners: 23 commercial media, seven public broadcasters, media organizations, Serbian umbrella youth organization (Krovna organizacija mladih Srbje) Main focus : Professionalization and sustainability of media sector, transnational networking of media and NGOs, participation of young people, digitalization, Media and Information Literacy (MIL) From the region In Kosovo, a TV debate show puts women’s lives front and center Though Kosovo has had two female leaders, women there still face discrimination. A women-centered TV program, QIKA on Screen, examines structural barriers to equality, as well as ideas that could improve their lives. Serbian elections: More than a game for young voters Election day is approaching in Serbia with a long list of parties on the ballot. DW Akademie supported the National Youth Council of Serbia to develop games to help young voters navigate the complex political landscape. Serbia: Youth Media on the rise The Western Balkans are seeing a trend towards youth media. Especially in Serbia, local media outlets are increasingly bringing in teenagers in an effort to attract young readers. Brave New Media Forum: Young media in the pandemic At the fourth Brave New Media Forum, media professionals and YouTube stars discussed with young people and children the impact the pandemic is having. New Vibes by teenagers and for teenagers in southern Serbia Three modern websites that have the support of DW Akademie give young people in southern Serbia a voice. The "Youth Vibes" site went online in March. This is where teenagers write for teenagers. (29.03.2018) Key issues Media viability MIL Disarming disinformation Downloads Evaluation Report 2022 | Serbia and the Western Balkans Executive Summary Evaluation Report 2019 | Serbia Executive Summary Date 11.07.2024 Print this page Permalink https://p.dw.com/p/1Fc0N Date 11.07.2024 Print this page Permalink https://p.dw.com/p/1Fc0N TOP STORIES Germany Business Science Environment Culture Sports A - Z Index LEARN GERMAN German XXL Community D Teaching German SERVICE Newsletters & Co. ABOUT DW Who We Are Organization Press Business & Sales DW Transtel Advertising GMF Digital Offers Regional Reception Contact FAQs about DW © 2024 Deutsche Welle | Privacy Policy | Privacy Settings | Accessibility Statement | Legal notice | Contact | Mobile version