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Inhalt Navigation Weitere Inhalte Metanavigation Suche Choose from 30 Languages Albanian Shqip Amharic አማርኛ Arabic العربية Bengali বাংলা Bosnian B/H/S Bulgarian Български Chinese (Simplified) 简 Chinese (Traditional) 繁 Croatian Hrvatski Dari دری English French Français German Deutsch Greek Ελληνικά Hausa Hindi हिन्दी Indonesian Indonesia Kiswahili Macedonian Македонски Pashto پښتو Persian فارسی Polish Polski Portuguese Português para África Portuguese Português do Brasil Romanian Română Russian Русский Serbian Српски/Srpski Spanish Español Turkish Türkçe Ukrainian Українська Urdu اردو Wrong language? Change it here DW.COM has chosen English as your language setting. DW.COM in 30 languages ABOUT DW.COM Akademie Home Who we are Publications Contact Opportunities and Tenders Regions Africa Asia Europe/Central Asia Latin America Middle East/North Africa Key topics Innovation for Dialogue MIL Media Safety Media and Journalism Education Media viability Insights In focus Tools Library Impact Education International Media Studies Traineeship Training Workshops and Coaching Communications consulting Journalism Training Get in touch FAQ In focus Tools Library Impact Insights #mediadev Media development and artificial intelligence: a call to action With the advent of generative AI, the media development sector faces new disruptions of the global information sphere. Experts and partners of DW Akademie see the need for a dedicated joint effort. AI applications have altered the way we think about generating text AI is creating the threat of a new digital divide: between individuals who have access to the tools and resources to afford them and those who cannot. Between media enterprises who are able to make the necessary technology investments and those who cannot. Between groups who profit from the power of AI while being protected by meaningful rules and laws and those for whom neither is the case. The media development sector must face the challenges the technical revolution entails. It must examine the implications for its fields of action, find answers to changing conditions for freedom of speech, access to information, and digital participation. It must realize opportunities. And it must view AI through its own lens and define its own positions and perspectives. The questions that arise here are manifold: Who has access to technology? Who runs the systems and who can use them for which purposes? Whose values are represented in the data that AI is building on? How was this data collected? What about privacy, copyright, and data governance? How can vulnerable people and groups be protected from automated campaigns that are run against them? Finding an appropriate response Currently several news organizations and networks are developing and presenting guidelines and principles on the use of AI in media and journalism, such as the "Global Principles for AI" by an international group of publishing organizations, or, with a more pronounced orientation towards journalism and newsrooms, the "AI Charter in Media" by an expert group called together by Reporters without Borders (RSF). DW Akademie is part of the latter. "Transformative type of technology" We at DW Akademie believe that more voices from a more diverse geography should be part of this conversation. We therefore talked to experts on media and AI from eight countries. Based on these interviews and discussions we have come to the conclusion that several actions for the media development sector need to be taken. They should include not only ideas for the craft of journalism, but also take a broader, systematic view on information ecosystems. Understanding AI and its repercussions The experts we spoke to have stressed the importance of thoroughly analyzing the latest developments in AI and what they bring about in our information ecosystems. It is essential to base the discussion on a better technical understanding, says Asme Teka, co-founder of Lesan, a German-Ethiopian AI startup for machine translation systems of Ethiopian languages. "We need to create a common ground of what exactly we mean when we talk about media and AI before establishing principles. Generative tools are bypassing many of the traditional principles of journalistic work." Odanga Madung, Kenyan journalist und senior researcher at Mozilla Foundation, expects a widening divide between those that can harness the new technology and those that are simply misguided and exploited by it. "AI is going to be a transformative type of technology almost as powerful as the internet in terms of how it restructures our society," he says. "AI is really going to mess up our belief system. There's a moment when we all as a society need to adapt to the fact that a lot of content is being generated, and that we could move from post-truth to a post-reality society," warns Julie Ricard, director at Data-Pop Alliance from Brazil. This applies to the mass dissemination of disinformation in connection with elections, for example, as she explains. Disruption Experts anticipate fundamental changes and urge political thinking when dealing with the repercussions of the AI revolution. "The mistakes that happened with the rise of social media platforms should not be repeated," says Jerry Sam, executive director at Penplusbytes, a digital media NGO from Ghana. Zoe Titus, director at Namibia Media Trust points out: “We from the media development community need to advocate and provide the policy frameworks that are needed. It must be done from a human rights perspective: AI needs to be used for good. We need to campaign for just and equitable societies." "Regulation of AI is among the most important issues" Every discussion about technology always has a political dimension, which has to be taken into account especially in the media context, Caesar Atuire emphasizes. The philosopher from the University of Ghana underlines that the AI discussion must start with the system question: "Artificial intelligence as it is being developed today is a reflection of who we are. And if we are already in a world that is entrenched with biases and prejudices, artificial intelligence is only going to entrench these biases and it is going to consolidate them." "AI is the biggest disruptor," says Zoe Titus. "If we do not come to an agreement on how we integrate it in our discussion then we will not even be at the table in any space where we can speak about AI policy for media freedom," she adds. Currently, most media actors are in the role of consumers, says Layal Bahnam, program manager at Maharat Foundation, a Beirut-based media freedom NGO. "Until now it's just like they give us the product we consume-there's no awareness to demand our right to be involved in any kind of development process." Voices on AI Odanga Madung, Mozilla Foundation, Nairobi AI is going to be a transformative type of technology. It's going to be almost as powerful as the Internet in terms of how it restructures our society. We should learn from the past. When social media platforms emerged, we forgot to ask where the money was, and the tech industry came and took away the advertising business. We should not make the same mistake again. Voices on AI Zoé Titus, Namibia Media Trust Two decades ago, we started talking about digitalization - how it was a game changer and how disruptive it was. Now AI is the biggest disruptor. If we don't agree on how to integrate it into all our discussions in the media development sector, then we won't even be at the table in any room to influence media policy, AI, freedom of expression. It has far reaching implications for media development. Voices on AI Walid Al-Saqaf, Södertörn University, Stockholm There should be means of supporting developing countries to be much more capable of using these technologies, not only in terms of consumption of media, but also in empowering journalism entities. There is also a need to build branches within media development explicitly for AI. If we let this go, we will become irrelevant as media organizations. Voices on AI Julie Ricard, Data-Pop Alliance, Brazil AI is really gonna mess up our belief system. There's a moment that we're all need to adapt as a society to the fact that a lot of content is being generated, and that we could move from post truth to a post reality society. We need AI literacy: a general understanding of what AI is and can do. It needs to be something that everybody understands, not only tech savvy people and intellectual elites. Voices on AI Jerry Sam, Penplusbytes, Accra In our part of the world we focus on community-based stories to bring about change. AI is not able to give out those sort of community sentiments. There is the danger of losing that. That’s why we should exercise human judgments and oversight in using AI tools so that we don't become too reliant on it. We should still have editorial policies in place. Voices on AI Layal Bahnam, Maharat Foundation, Beirut When we think about AI and media development, we should think about resources and knowledge. Big media institutions have the capacity to invest in an AI to be used for news gathering, news production, and news distribution. There will be a gap and the danger of a new form of media capture. Voices on AI Asmelash Teka Hadgu, Lesan AI, Berlin/Addis Ababa For the further development of AI, we should be aware of diverse voices and actively seek them out. There is a tendency to go to a few people who are considered the authority on the topic. We need to create a common ground of what exactly we mean when we talk about media and AI before establishing principles. Voices on AI Caesar Alimsinya Atuire, University of Ghana, Accra Artificial intelligence as it is being developed today is a reflection of who we are. And if we are already in a world that is entrenched with biases and prejudices, what will happen is that AI is only going to reproduce and consolidate these biases. Challenges According to the experts we spoke to, AI affects crucial fields of action of the media development sector, like regulation, digital divides, fundamental rights, media viability, education, innovation, or Media and Information Literacy. "Regulation of AI is among the most important issues on which the media sector must position itself," Ceasar Atuire says. "We cannot imagine a positive and fair AI if we live with the systems that we have because these systems are generated by super powerful organizations that even nation states cannot hold to account." According to Layal Bahnam, "AI regulation may be something good in Europe, but it's definitely not going to be good in our part of the world, because the way we see our regulations, they're always not in favor of the free flow of information and freedom of expression." "Four billion people are not even connected to the internet. The risk is that we...