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Inhalt Navigation Weitere Inhalte Metanavigation Suche Choose from 30 Languages Albanian Shqip Amharic አማርኛ Arabic العربية Bengali বাংলা Bosnian B/H/S Bulgarian Български Chinese (Simplified) 简 Chinese (Traditional) 繁 Croatian Hrvatski Dari دری English French Français German Deutsch Greek Ελληνικά Hausa Hindi हिन्दी Indonesian Indonesia Kiswahili Macedonian Македонски Pashto پښتو Persian فارسی Polish Polski Portuguese Português para África Portuguese Português do Brasil Romanian Română Russian Русский Serbian Српски/Srpski Spanish Español Turkish Türkçe Ukrainian Українська Urdu اردو Wrong language? Change it here DW.COM has chosen English as your language setting. DW.COM in 30 languages ABOUT DW.COM Akademie Home Who we are Publications Contact Opportunities and Tenders Regions Africa Asia Europe/Central Asia Latin America Middle East/North Africa Key topics Innovation for Dialogue MIL Media Safety Media and Journalism Education Media viability Insights In focus Tools Library Impact Education International Media Studies Traineeship Training Workshops and Coaching Communications consulting Journalism Training Get in touch FAQ Africa Asia Europe/Central Asia Latin America Middle East/North Africa Regions / Latin America MediaLab: Advancing media through innovation, understanding and engagement In Bolivia, media professionals learned new approaches to fostering innovation and audience outlets. They had taken part in the MediaLab project, developed and conducted by Fundación para el Periodismo. "Are you happy with what you 're doing?" That's the question that Nils Puerta puts to every journalist w ho works at Televisión Universitaria de Tarija, a public TV station located in the small Bolivian city, Tarija. While it's an unusual question, it's key to the approach Puerta began developing in 2020 when he became the station's direc tor . A psychologist by training, Puerta has long worked in the media and had a clear goal : to win back the Tarija audience . Still , there were obstacles to overcome, including technical limits, a demotivated team and a small audience - and this in the mid st of the pandemic. H e was inspired in October 2020 when he took part in MediaLab, a project developed and conducted by the Bolivian non-governmental organization Fundación para el Periodismo (FPP) together with DW Akademie . Puerta learned new ways to improve a public media outle t by promoting plurality and a democratic structure, and by offering trustworthy information and focusing on both the team and the audience. MediaLab Fest in Bolivia: Festival for journalistic innovation products A festival for journalistic innovation How do you attract an audience and also survive financially? Eleven teams of journalists responded with innovative, viable prototypes they had developed during MediaLab, a six-month training program. They presented their results at the MediaLab Fest in Cochabamba, Bolivia. MediaLab Fest in Bolivia: Festival for journalistic innovation products Celebrating the future of Bolivian journalism Fifty participants from Bolivia and one from Peru took part in the MediaLab Fest held in Cochabamba at the end of 2022. It marked the closing of the "MediaLab: Innovation Lab for Digital Media 3.0" diploma course, developed and conducted by Fundación para el Periodismo (FPP) together with DW Akademie, and in cooperation with the Universidad Privada de Bolivia. MediaLab Fest in Bolivia: Festival for journalistic innovation products Creativity in the service of the audience Their prototypes focused on groups poorly served by traditional media, such as youth, and on topics rarely covered by the media such as mental health and sexual and reproductive rights. "They’re examples of how to creatively respond to the needs of audiences," said Benedikt Borchers, DW Akademie's program director for Bolivia. MediaLab Fest in Bolivia: Festival for journalistic innovation products From podcasts to memes, with a focus on viability Prototypes ranged from an online podcast series offering tools for dealing with depression, to a digital newspaper aimed at Generation Z, to "Infomeme," a meme that generates quality content using humor. Participating journalists also had to develop a business plan to ensure their project’s financial viability. MediaLab Fest in Bolivia: Festival for journalistic innovation products Winning project: Hyperlocal journalism The prize went to the Webcindario project - a media and communication channel, to be available on the web and on WhatsApp, where residents of Tarija's San Gerónimo neighborhood can express their security-related needs and problems and also suggest solutions. The award includes training and financial support. MediaLab Fest in Bolivia: Festival for journalistic innovation products A space to dream Renán Estenssoro, executive director of FPP (left), congratulated the participants on their projects. "The creative process, rigorous testing of your products and your efforts in producing prototypes reflect the skills you’ve developed during this six-month MediaLab diploma course." MediaLab Fest in Bolivia: Festival for journalistic innovation products Next step: Turning protypes into products At the MediaLab Fest, communication professionals presented their innovative projects aimed at improving the quality of Bolivian journalism, promoting the viability of national media and contributing to a more informed society. "And now," said FFP executive director Renán Estenssoro addressing the participants," I invite you all to turn your projects into reality!" "To really reach audiences, you have to like what you do," Puerta believes, and created spaces for his team to develop media products together and have a close r dialogue. "The team is much more motivated now and they interact with each other. The working environment has improved," he said , adding there had also been a positive response from city residents . Puerta regularly gets feedback from the station's staff Journalism s erving society Given the country's political polarization, Televisión Universitaria de Tarija stands out for offering information that's closer to the people and their information needs. The mobile units, for example, travel to various parts of the city and report on local events as well as activities of the indigenous Weenhayek, Tapieté and Guaraní communities whose voices are rarely heard in traditional media. They also report on those who risked opening a new business after losing their jobs during the pandemic. "People now have a supportive media," said Yobana Knaudt, a journalist and the station's anchor . " They feel good, and the team feels motivated." After taking part in the MediaLab project, she changed her journalistic approach and now wants her work to be closer to the audience's needs. "This is not just about information because there's also a solidarity aspect," she stressed. " Helping and listening to people has changed everything, and the audience now even comes to us. " " News itself can be cold, " she continued, " so we have to look for reactions, for people to get involved. " The results have been impressive: Televisión Universitaria de Tarija is now the local channel of choice for those living in Tarija, and second to the national network UNITEL. At MediaLab, Puerta and Knaudt learned to produce media using a human-centered approach A growing community MediaLab also looked at how to increase an outlet's reach and create spaces for innovating and experimenting with approaches. Three MediaLabs were held between 2020 and 2022, developed and conducted by FPP with support from DW Akademie. More than 100 media professionals took part, including Knaudt and Puerta. " Obstacles facing media outlets range from how to connect with audiences to how to survive financially, " said FPP executive director, Renán Estenssoro. " Through the labs, journalists now know ways to overcome those obstacles. " The Bolivian Fundación para el Periodismo (FPP) has worked with DW Akademie since 2014 and was a DW Akademie strategic partner from 2019 - 2022. The "Idealab: Creating new media, a shared task" was launched in 2019, and in five Bolivian cities gathered feedback from civil society on the type of media that the country needed. The " MediaLab s: New Generation" initiative ran in 2022 and was based on the study ' s results. Supported by DW Akademie , the project was funded by the German Federal Ministry for Development and Cooperation (BMZ). DW recommends MediaLab Virtual Experience: Using a video game to innovate journalism Journalism cannot survive without innovation, but how can it be achieved? The MediaLab Virtual Experience video game allows communication professionals in Bolivia to improve their work with an eye to the future. Bolivia: Radionovela declared intangible piece of cultural heritage A radio production tells the story of indigenous peasant leader Hilarión Grágeda who led a historic struggle against large landowners. Date 04.08.2023 Feedback : Send us your feedback. Print this page Permalink https://p.dw.com/p/4Uiaj Date 04.08.2023 Send us your feedback. Print this page Permalink https://p.dw.com/p/4Uiaj TOP STORIES Germany Business Science Environment Culture Sports A - Z Index LEARN GERMAN German XXL Community D Teaching German SERVICE Newsletters & Co. ABOUT DW Who We Are Organization Press Business & Sales DW Transtel Advertising GMF Digital Offers Regional Reception Contact FAQs about DW © 2024 Deutsche Welle | Privacy Policy | Privacy Settings | Accessibility Statement | Legal notice | Contact | Mobile version